Philips Design

Interaction Designer | Senior Designer | Art Director
Aug 2000 – October 2005

The Simplicity Event

Philips Mobile Phone

‘simplicity-led design’
It is likely to translate into new products over the coming three to five years across its entire healthcare, lifestyle and technology portfolio.

Intouch
Hung on the wall, converts one-to-one communications back into 'group-to-group' of 'family-to-family' communications.

Momento
Stores the most cherished moments, recorded as short movie clips, and replays them as floating magical fragments in a glass ball.

Look Look
captures stills that can be instantaneously sent to a mobile phone or projected onto any surface for immediate sharing with others

Project date:
January 2005 – October 2005

My role:
UX designer within the 'Share' team

Team deliverables:
Design documentations (Interaction and Screen wireframe, key screens design, design specification, interactive prototype, assets creation, software developnment and prototyping with Programmer and Engineer.

Related site:
View exhibitation in NY April 2006 via youtube >
View exhibitation in London Oct 2006 via youtube >
Visit Philips Design >

Philips portable audio

User Interface design and product developnment
Philips portable digital audio user interface 2006 range

Project date:
January 2005 – October 2005

My role:
Art Director

Team deliverables:
Design documentations
- User requirement specification (URS)
- User Interface Specification (UIS)
- Style Guides Specification
- Graphical User Interface Specification (GUIS)
- Assets (graphics, animation, sound)
- Interactive demos
- Usability test reports

Philips personal infotainment

User Interface design and product developnment
Philips personal infotainment/wireless/audio product range creation.

Project date:
January 2004 – December 2004

My role:
Senior Designer

Team deliverables:
Design documentations
- User requirement specification (URS)
- User Interface Specification (UIS)
- Style Guides Specification
- Graphical User Interface Specification (GUIS)
- Assets (graphics, animation, sound)
- Interactive demos
- Usability test reports

User Interface design and product developnment
Product ideation for Philips mobile phone 2006.

Project date:
March 2003 – January 2004

My role:
Senior Designer

Team deliverables:
Design documentations
- User requirement specification (URS)
- User Interface Specification (UIS)
- Style Guides Specification
- Graphical User Interface Specification (GUIS)
- Assets (graphics, animation, sound)
- Interactive demos
- Usability test reports

Philips Design

Interaction Designer | Senior Designer
Aug 2000 – March 2003

• One the Senior Designers in the interactive design department in Philips Design Headquarter.

• Core design team member of Consumer Electronics Rich Media Product Demo Initiative resulting in measurable increase in lead generation and subsequent client work.

• Developed and executed content strategy for Philips Medical System – MIMIT Visual Trend and Materials Analysis.

• Provided creative direction for Philips Global Intranet based on 250,000 worldwide end users.

• Key design team member of Philips iPronto and Pronto Plus.

• Design Lead for the Philips Consumer Electronics Digital Product Launch Guide (DPLG). The ultimate goal of the DPLG is to ensure harmonization across the Business Creation Units through the utilization of common design templates.

• Futility design consultancy for Philips Design in London, Paris, Singapore, Amsterdam and Amersfoort. (Project like Philips-Nike, Mobile phone idealization 2003, Connecting home, Philips Shave and Philips Beauty.)

• Design Leader of the on line Digital Sat. box in China and Germany.

• Team member for re design Atos Origin identity in different level.

• Visual design lead for Siemens VDO car navigation system.

• Key member for web present alignment between AOL and Philips.

• Exhibition design for ESC exhibition 2002 · Germany.

• Interior architecture Design team member for CE business park

Design Awards

Aug 2000 – October 2005

• iF Awards 2006: Philips GoGear Jukebx HDD

• iF Awards 2006: Philips iBoard

• Best in class, Philips Design internal award 2005: Interaction Design - GoGear Jukebox and GoGear Micro Jukebox

• CES Innovations 2005 Awards Honorees: Philips Wireless Audio Center + Station WACS700

• CES Innovations 2005 Awards Honorees: Philips Wireless Audio Center + Station WACS7

• Usability award 2005: Philips.com

• No. 1 Global Consumer Electronic site. : Philips.com

• Hong Kong Award for Industries 2006: Philips WACS700 Wireless Music Centre & Station

• IDEA Awards 2003 : Philips iPronto

• iF Design Award 2003 : Philips iPronto